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    What is SEO (Search Engine Optimization)?

    The world of Search Engine Optimization is intricate and ever-evolving but even the most basic SEO knowledge can take you a long way. Here at TKDigitals, we aim to provide our clients with the best SEO services generating increased traffic for their website.

    This guide encompasses all the ingredients required for a better SEO understanding, from finding keywords and terms that initiate organic traffic to our clients’ websites, to forming a more user-friendly search engine, marketing our clients’ distinct values, and building links in their business communities.

    A general SEO description

    SEO stands for Search Engine Optimization. This helps filter the crowd from visiting your website as well as increase the number of visits through cost-free search engine results.   It’s about obtaining a better understanding of what people look for online, the questions they search, the words they’re using, and the type of content they are consuming. Having a sound understanding of the answers to these questions will allow you to connect to the audience who are searching online for solutions you offer.

    What does SEO mean for businesses?

    Most small businesses seem to fail within the first year according to the data provided by the U.S. Bureau of Labor Statistics. SEO marketing may seem like a complex concept to grasp for beginners. But if done well, there’s very little competition for organic search engine visibility to promote your business. For impressive results, your company wants to appear in searches related to your services or products. Following is a list of steps you should take to ensure maximum SEO efficiency:

    A full-service agency, such as TKDigitals, offers the greatest benefit, as we include a dedicated team of engineers, designers, copywriters, and SEO experts.

    What is an SEO blog?

    Blog SEO is a practice to increase blog content, site building, and HTML code for search engines. Blog SEO comprises a number of tasks including plugins installation, faster page speed & internal links creation.

    Search engines are the most significant traffic source for bloggers. A latest survey of article writers found that SEO was their second most essential source of traffic (after social media).

    What is SEO in digital marketing?

    SEO stands for the use of search engines. It encompasses a digital marketing strategy that highlights the importance of having a prominent presence in the search results that are demonstrated in the search engines like Google. Once you grasp the concept of SEO, you can apply different techniques to increase your visibility in search results.

    You can split SEO strategies into two buckets:

    1.  On-page SEO: These are SEO strategies that are applied to your website.

    2.  Off-page SEO: These are SEO strategies that aren’t applied to your website directly.

    Both on-page and SEO releases work to transform your site into a more helpful, and authentic page, to users and search engines. When search engine crawlers detect your website as helpful and authentic, it increases the chances of your website ranking higher for various searches.

    TKDigitals is an SEO agency with many years of experience expanding client websites to make them more attractive to search engines. Whether you are new to SEO or want to take your preparation to the next level, we are eager and willing to help you!

    Different types of SEO

    Here is a list of the six different types of SEO:

    1.      On-page SEO

    2.      Off-page SEO

    3.      Technical SEO

    4.      Local SEO

    5.      App store optimization

    6.      YouTube SEO

    How does SEO work?

    For research purposes, looking for services or various products, people usually go online. When you first heard about SEO, you probably thought “I should search how search engines utilize SEO services.”

    Like muscle memory, you knew what action to take next: You went on Google and searched “how does SEO work?”

    What step did you take next?

    It’s safe to assume you barely even scrolled the first page fully before clicking on a link. Although, if the site didn’t meet your expectation, you probably went back to the main page and scroll further till you did find a site that was perfect for you.

    Therefore without enhancing your site properly, it wouldn’t be wrong to conjecture that you are only appearing on the first few pages of your branded search queries. This concludes that people may be looking for someone like you and the services you offer but won’t find you and you’ll never be a tough competitor in your business community. 

    Search engines operate on three main functions:

    1.  Crawling: Browse the Internet for content, looking for code/content for each URL they find.

    2.  Capture: Save and edit content obtained during the crawl process. Once the page is indexed, it will still be displayed as a result of relevant questions.

    3.  Rate: Provide content pieces that will best answer the question, meaning that results are ordered from the most appropriate to the worst.

    Here are the three common questions about search engine:

    a. What is a search engine crawling?

    Crawling is the process to discover the latest content through robots send by search engine. Content is available online in different formats including images, videos, audios, pdf and more, but no matter what the format is, it is identified through links.

    b. What is a search engine index?

    Search engines process and store the information they find in a database, a large database of all the content they have found and viewed as good enough to be used by search engines.

    c. Search engine ranking:

    When someone performs a search, search engines check their indexes for the most relevant content and order the content in hopes of solving the search query. This ordering of search results by relevance is known as a stop. In general, you might think that when a website is ranked, the search engine strongly believes that the site is a query.

    It is possible to block search engine pages from any part of your entire site or instruct search engines to avoid keeping certain pages in their index. While there may be reasons to do so, if you want your content to be accessible to searchers, you must first make sure it is accessible to webmasters and indexed. 

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